ETC… Finca La Suegra, owned by Jorge Alarcón, is a celebrated coffee farm located in the picturesque region of Jaén, San José del Alto, in Cajamarca, Peru. Nestled at 1,600 meters above sea level, the farm benefits from the region’s ideal conditions for cultivating high-quality coffee. The altitude, combined with fertile soils and a favorable climate, contributes to the distinctive flavor profiles of the coffee produced here. Jorge is deeply committed to meticulous and sustainable farming practices, including planting shade trees, enriching the soil with raw materials, and protecting local water resources. The farm operates within a supportive community framework, where groups of 10 to 15 producers collaborate, rotating responsibilities for various agricultural tasks. This collective approach strengthens the community and ensures efficient operations. By maintaining a balance between environmental stewardship, community collaboration, and economic stability, Jorge aims to secure a healthy and prosperous future for his family and his beloved farm.